Hi, I'm Vikas Peraka.

I build software used by a billion people — and the growth work that moves revenue.

I've spent six years at Meta building the account settings behind Facebook, Instagram, Messenger and Quest for 1B+ people, the ad products that grew Marketplace advertisers 20% YoY, and the storefront work that lifted Meta AI glasses sales 5% YoY.

Products I've helped build

Products I've helped build
Products I've builtRevenue I've grown
Click a node · drag to pan
  • Facebook · Instagram: I built the account and privacy settings people use every day. Over 1 billion people.
    • Birthday & age verification — Implemented birthday settings and age verification across Meta.
    • Mobile → desktop — Drove the implementation and migration of settings from mobile to desktop surfaces.
    • Privacy & regulatory — Expanded support for user privacy and regulatory settings.
  • Marketplace Ads: I built the tools sellers use to promote what they’re selling. 20% more advertisers, year over year.
    • UX from user research — UX improvements based on UXR feedback, to make the flow more seamless.
    • Mobile → desktop — Expanded the feature from mobile to desktop.
    • Pages & small business — Expanded Marketplace promotions to Pages and small businesses.
    • Pricing & urgency models — Improved model output using business strategy and tactics — charm pricing, value props and urgency deals.
  • Messenger: I built message forwarding and the group chat settings. Over 2 billion people.
    • Reporting flows — Built the flows people use to report messages and conversations.
    • Group chat settings — Group chat settings — adding members, themes, blocking users, and general chat customisation.
    • Article context — Article context, so people can see which publication a shared link came from.
    • Forwarding & replies — Message forwarding and reply functionality on Messenger Desktop.
  • meta.com Shop: I lead the team behind Meta’s AI glasses store. 5% more sales, year over year.
    • Site speed +30% — Led site performance and reliability work, improving site speed by 30%.
    • Org-wide redesigns — Led org-wide site redesigns.
    • Virtual try-on — Owner of the virtual try-on features.
    • Meta Connect architecture — Built site architecture that seamlessly supports new product launches for Meta Connect.
01 — About Me

About Me

I'm a dedicated full-stack software engineer with six years of industry experience at Meta, working end to end in React.js, GraphQL, Hack/PHP, Python and Java. I've led and contributed to key projects — building boosted listing ad products for Marketplace that grew active advertisers 20% year over year, and developing 30+ settings from the ground up for Accounts Center, impacting over a billion users across Facebook, Instagram, Messenger and VR devices.

Today I am one of the tech-leads for the growth team for meta.com, leading five engineers, owning experimentation and the revenue-driving features behind the Meta AI glasses storefront — where the work has lifted sales 5% year over year. Before going full-time I interned at Meta on the Messenger Community Integrity team, shipping message forwarding and group messaging settings, and at Expedia Group building internal fraud-detection tooling.

The work I care about most sits between teams: cross-org platform design, mentorship, and driving product direction from research to shipped result. I hold a B.S. in Computer Science and a minor in Business from the University of Texas at Austin.

Outside work I'm an avid sports enthusiast — soccer, basketball and football — with a passion for video games and cooking.

  • React.js
  • GraphQL
  • Hack
  • PHP
  • Python
  • Java
  • JavaScript
  • HTML/CSS
  • SQL
  • Jest
  • Automated Testing
  • Experimentation
  • A/B Testing
  • Agile / Scrum
  • Git
Vikas Peraka on the University of Texas at Austin campus, wearing a Texas shirt with an arm around the Longhorn mascot
02 — My Story

My Story

MAR 2025 — PRESENT

meta.com — Meta AI GlassesTech Lead

Meta · San Francisco, CA
  • Tech lead on the meta.com growth teams, leading 5 engineers and owning experimentation and the revenue roadmap for the storefront.
  • Shipped features that increased Meta AI glasses sales 5% YoY.
  • Implementing features that improve the shopping experience, website infrastructure, searchability, and performance/reliability. meta.com
NOV 2023 — MAR 2025

Search & Marketplace Ads

Meta · San Francisco, CA
  • Drove data analysis across the user funnel, identified user pain points and areas of opportunity, then created the roadmap and led the team to plug those gaps — driving 20% YoY growth in active advertisers.
  • Deployed boosted listing features on Marketplace so sellers could promote their listings. Boosted listings
JUL 2020 — NOV 2023

Cross-Meta Experiences · Settings Platform

Meta · San Francisco, CA
  • Led and built frameworks for 30+ settings from the ground up, including Accounts Center, unified across Facebook, Instagram, Messenger and VR devices — used by over 1 billion people.
  • Tech lead for the VR surfaces and coached 5 engineers across these projects. Accounts Center
JAN 2019 — MAY 2020

Undergraduate Teaching Assistant

The University of Texas at Austin · Austin, TX
  • CS313e Elements of Software Design — devised assignments and the course syllabus, directed office hours for 400+ students.
  • CS331 Algorithms & Complexity — coordinated grading assignments and answered questions on online forums for a class of 150.
MAY 2019 — AUG 2019

Software Engineer Intern

Meta · Messenger Community Integrity
  • Implemented message forwarding on Messenger Desktop as a web developer, on a surface 2 billion people use.
  • Built group messaging settings on both messenger.com and facebook.com. Messenger settings
MAY 2018 — AUG 2018

Software Engineer Intern

Expedia Group · Austin, TX
  • Designed and built a Fraud Detection (Redaction) Service so employees could view private files post-redaction — used daily by 62% of employees.
AUG 2016 — MAY 2020

B.S. Computer Science, Minor in Business

The University of Texas at Austin · Austin, TX
  • CS Ambassadors · UT Developers Club · HackTX, MusicHacks
03 — Portfolio

Selected work

meta.com — Meta AI Glasses Shop

Commerce · Tech Lead

The storefront where Meta sells its AI glasses. I'm one of the tech leads on the meta.com growth team, leading five engineers and owning the experimentation program — plus the shopping experience, website infrastructure, searchability and performance work underneath it.

Meta AI glasses sales up 5% year over year
Visit meta.com
ReactGraphQLexperimentationperformance

Accounts Center

Platform

One settings framework serving Facebook, Instagram, Messenger and Meta Quest. 30+ settings built from the ground up, with the cross-org API design and migration work that came with it.

1B+ people
Visit Accounts Center
HackReactGraphQL

Marketplace Boosted Listings

Ads

Let Marketplace sellers pay to promote what they're selling. I drove the funnel analysis that found the gaps, built the roadmap from it, and led the team that shipped against it.

+20% YoY active advertisers
About boosted listings
React NativePHPA/B testing

Messenger Forwarding & Group Settings

Product

Message forwarding on Messenger Desktop plus group messaging settings across messenger.com and facebook.com, built on the Community Integrity team.

2B+ people
About Messenger settings
ReactHack

Waiver

Side project

Ranks fantasy football free agents for the rest of the season. Receptions, yards, carries and touchdowns are modelled separately with XGBoost over nflverse play-by-play, then each remaining week is simulated thousands of times so the floors and ceilings are calibrated rather than decorative.

Grades its own picks in public, every week
Visit fantasywaiverpicks.com
PythonXGBoostscikit-learnMonte CarloGitHub Actions

UTEats

Side project

Told UT Austin students which campus cafes were open right now — the question every student asked at 9pm. Peaked at 200 daily active users.

View on GitHub
ReactPythonFlask
04 — Contact

Let's talk

Prefer email? vikas.peraka@gmail.com

Vikas PerakaFull-stack Software Engineer at Meta · San Francisco, CAUS Citizen
© 2026 Vikas PerakaSan Francisco, CA