Hi, I'm Vikas Peraka.

I build software used by a billion people — and the growth work that moves revenue.

I've spent six years at Meta building the account settings behind Facebook, Instagram, Messenger and Quest for 1B+ people, the ad products that grew Marketplace advertisers 20% YoY, and the storefront work that lifted Meta AI glasses sales 5% YoY.

Products I've helped build

Products I've helped build
Products I've builtRevenue I've grown
Click a node · drag to pan
  • Facebook · Instagram: I built the account and privacy settings people use every day. Over 1 billion people.
    • Birthday & age verification — Implemented birthday settings and age verification across Meta.
    • Mobile → desktop — Drove the implementation and migration of settings from mobile to desktop surfaces.
    • Privacy & regulatory — Expanded support for user privacy and regulatory settings.
  • Marketplace Ads: I built the tools sellers use to promote what they’re selling. 20% more advertisers, year over year.
    • UX from user research — UX improvements based on UXR feedback, to make the flow more seamless.
    • Mobile → desktop — Expanded the feature from mobile to desktop.
    • Pages & small business — Expanded Marketplace promotions to Pages and small businesses.
    • Pricing & urgency models — Improved model output using business strategy and tactics — charm pricing, value props and urgency deals.
  • Messenger: I built message forwarding and the group chat settings. Over 2 billion people.
    • Reporting flows — Built the flows people use to report messages and conversations.
    • Group chat settings — Group chat settings — adding members, themes, blocking users, and general chat customisation.
    • Article context — Article context, so people can see which publication a shared link came from.
    • Forwarding & replies — Message forwarding and reply functionality on Messenger Desktop.
  • meta.com Shop: I lead the team behind Meta’s AI glasses store. 5% more sales, year over year.
    • Site speed +30% — Led site performance and reliability work, improving site speed by 30%.
    • Org-wide redesigns — Led org-wide site redesigns.
    • Virtual try-on — Owner of the virtual try-on features.
    • Meta Connect architecture — Built site architecture that seamlessly supports new product launches for Meta Connect.
01 — About Me

About Me

I'm a dedicated full-stack software engineer with six years of industry experience at Meta, working end to end in React.js, GraphQL, Hack/PHP, Python and Java. I've led and contributed to key projects — building boosted listing ad products for Marketplace that grew active advertisers 20% year over year, and developing 30+ settings from the ground up for Accounts Center, impacting over a billion users across Facebook, Instagram, Messenger and VR devices.

Today I am one of the tech-leads for the growth team for meta.com, leading five engineers, owning experimentation and the revenue-driving features behind the Meta AI glasses storefront — where the work has lifted sales 5% year over year. Before going full-time I interned at Meta on the Messenger Community Integrity team, shipping message forwarding and group messaging settings, and at Expedia Group building internal fraud-detection tooling.

The work I care about most sits between teams: cross-org platform design, mentorship, and driving product direction from research to shipped result. I hold a B.S. in Computer Science and a minor in Business from the University of Texas at Austin.

Outside work I'm an avid sports enthusiast — soccer, basketball and football — with a passion for video games and cooking.

  • React.js
  • GraphQL
  • Hack
  • PHP
  • Python
  • Java
  • JavaScript
  • HTML/CSS
  • SQL
  • Jest
  • Automated Testing
  • Experimentation
  • A/B Testing
  • Agile / Scrum
  • Git
Vikas Peraka on the University of Texas at Austin campus, wearing a Texas shirt with an arm around the Longhorn mascot
02 — My Story

My Story

MAR 2025 — PRESENT

meta.com — Meta AI GlassesTech Lead

Meta · San Francisco, CA
  • Tech lead on the meta.com growth teams, leading 5 engineers and owning experimentation and the revenue roadmap for the storefront.
  • Shipped features that increased Meta AI glasses sales 5% YoY.
  • Implementing features that improve the shopping experience, website infrastructure, searchability, and performance/reliability. meta.com
NOV 2023 — MAR 2025

Search & Marketplace Ads

Meta · San Francisco, CA
  • Drove data analysis across the user funnel, identified user pain points and areas of opportunity, then created the roadmap and led the team to plug those gaps — driving 20% YoY growth in active advertisers.
  • Deployed boosted listing features on Marketplace so sellers could promote their listings. Boosted listings
JUL 2020 — NOV 2023

Cross-Meta Experiences · Settings Platform

Meta · San Francisco, CA
  • Led and built frameworks for 30+ settings from the ground up, including Accounts Center, unified across Facebook, Instagram, Messenger and VR devices — used by over 1 billion people.
  • Tech lead for the VR surfaces and coached 5 engineers across these projects. Accounts Center
JAN 2019 — MAY 2020

Undergraduate Teaching Assistant

The University of Texas at Austin · Austin, TX
  • CS313e Elements of Software Design — devised assignments and the course syllabus, directed office hours for 400+ students.
  • CS331 Algorithms & Complexity — coordinated grading assignments and answered questions on online forums for a class of 150.
MAY 2019 — AUG 2019

Software Engineer Intern

Meta · Messenger Community Integrity
  • Implemented message forwarding on Messenger Desktop as a web developer, on a surface 2 billion people use.
  • Built group messaging settings on both messenger.com and facebook.com. Messenger settings
MAY 2018 — AUG 2018

Software Engineer Intern

Expedia Group · Austin, TX
  • Designed and built a Fraud Detection (Redaction) Service so employees could view private files post-redaction — used daily by 62% of employees.
AUG 2016 — MAY 2020

B.S. Computer Science, Minor in Business

The University of Texas at Austin · Austin, TX
  • CS Ambassadors · UT Developers Club · HackTX, MusicHacks
03 — Portfolio

Selected work

meta.com — Meta AI Glasses Shop

Commerce · Tech Lead

The storefront where Meta sells its AI glasses. I'm one of the tech leads on the meta.com growth team, leading five engineers and owning the experimentation program — plus the shopping experience, website infrastructure, searchability and performance work underneath it.

Meta AI glasses sales up 5% year over year
Visit meta.com
ReactGraphQLexperimentationperformance

Accounts Center

Platform

One settings framework serving Facebook, Instagram, Messenger and Meta Quest. 30+ settings built from the ground up, with the cross-org API design and migration work that came with it.

1B+ people
Visit Accounts Center
HackReactGraphQL

Marketplace Boosted Listings

Ads

Let Marketplace sellers pay to promote what they're selling. I drove the funnel analysis that found the gaps, built the roadmap from it, and led the team that shipped against it.

+20% YoY active advertisers
About boosted listings
React NativePHPA/B testing

Messenger Forwarding & Group Settings

Product

Message forwarding on Messenger Desktop plus group messaging settings across messenger.com and facebook.com, built on the Community Integrity team.

2B+ people
About Messenger settings
ReactHack

Redraft

Side project

Re-runs the last ten years of the NFL draft by fantasy points, so you can see which picks actually paid off. Table, scatterplot and bar-chart views over the same dataset.

View on GitHub
ReactHTML/CSS

UTEats

Side project

Told UT Austin students which campus cafes were open right now — the question every student asked at 9pm. Peaked at 200 daily active users.

View on GitHub
ReactPythonFlask
04 — Contact

Let's talk

Prefer email? vikas.peraka@gmail.com

Vikas PerakaFull-stack Software Engineer at Meta · San Francisco, CAUS Citizen
© 2026 Vikas PerakaSan Francisco, CA